The implementation of address verification software for business is a great investment with real benefits to your organization. By using web service technology address verification modules can be easily integrated into your current software applications. There are a number of advance features that can increase productivity, profits and reduce costs.
Inaccuracies in address data are the result of data entry errors. An address validation system can catch errors as data is entered. Intelligence and auto-complete functionality used with AJAX calls can actually fill out a form reducing the amount of keying and, thus, avoiding keying errors. The software can also be used to cleanse old data. Regular address maintenance runs can be scheduled. Inaccurate address data can cost you money. Studies have proven that wrong mailing addresses are expensive and accurate addresses will increase cash flow.
Some systems include latitude and longitude mapping functionality. This can be used to improve route sales and delivery services. Map coordinates can be fed to a GPS Navigation system for quicker delivery. Zip code data can be used to assign sales leads to sales representatives helping turn a sales prospect into a customer.
Undeliverable mail can be quite costly. There are costs in supplies, postage and wasted manpower. Address verification can significantly reduced returned mail. Customers invoiced will be received much faster so you can receive your payment sooner. This will have a positive impact on cash flow. Customer satisfaction will improve as delivery times improve.
Compile customer demographic information that can be used to improve marketing. Group customers based on Zip+4, bar code information, congressional district or even census blocks. Target your advertising with the marketing data you have collected. The information you compile won’t just won’t be sitting on your database. Instead you will put your data to work for you to increase business.
Fraud can be greatly reduced. You can reduce losses by quickly identifying inaccurate or suspicious data. Some system will actually make phone calls. Phone notification functionality will schedule a call to verify telephone numbers and addresses. Stop false credit applications by using a cross-reference to the Social Security Death Index. Preventing fraud will lead to an increase of your bottom line.
Google, USPS, and major delivery services like UPS already have application programming interfaces and subscription web services available for address verification. These services are low cost and sometimes free. For organization that have more advanced need there are many fine software packages available with the advanced features discussed here. You can take advantage of trial offers and demo versions to preview specific packages.
Once you have used an address verification system for business you won’t know how you ever lived without one. The benefits are tangible: reduced costs, increased cash flow, fraud prevention, improved customer service and more.
Canadian Coporate provides leading location content and software solutions to solve key business challenges. Location intelligence solution consisting of the most relevant location content which includes: address validation, address databes, geocoding software, postal code map, address verification and Spatial data.
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