If you want your website to work well with search engines, then you must ensure that your web designer knows about how search engines work and knows how he should write your site so as to ensure it ranks as well as possible over time.
Your website should act as another member of your sales team, pushing leads on to your staff so that they can convert them into sales. The job of any businesss website is to appear in front of people looking for your service and to then convert that traffic into an enquiry of some description, at best a clean sale, at least the lead should leave their name and email address to they can be contacted at a later date.
Building your list is important, but the primary purpose of your website is to sell your product or service. Your primary call to action therefore, must be to do just that. Only if your prospect decides not to take you up on your offer should you then ask them to sign up to your newsletter.
Basic web design is also very important. So often we see sites that look visually fantastic, but due to being designed as one piece of flash, are totally unsuitable to be optimized. Effective search engine optimization relies upon many onpage factors being present. The basics of the search engines operation depends upon the search engine being able to read your page. A search engine can only read the words that you place on the page, if you want to rank for Fish tank but the words do not appear anywhere on your page, how can you expect a computer to know that is what you wish to rank for?
There are over 100 on page factors that affect how a page will rank. Each one of them will reinforce to the search engine how focused your page is on a particular theme or subject. If your page is constructed badly then you will limit how many of these factors can be edited to suit your purposes. Site builders such as Joomla have several limiting factors that make them particularly difficult to optimize for a large volume of keywords.
If you really want your site to climb to the top of the search engine rankings, then before you pay someone thousands of pounds to make your site for you, you should conduct some research of your own into SEO and ensure that your web designer will make your site search engine friendly, rather than spending all that money to realise that your site cannot be read by search engines.
A lot of web designers are still fairly ignorant to SEO and so continue to design and deliver websites that are never going to make anyone any money.
For impartial advice on seo friendly web design, visit deehowebdesign.com by clicking Web Design Northamptonshire or Website Hosting Northamptonshire
Enjoyed this article?
WebsiteWordPress themes!