The first factor that can explain Kindle’s success is precisely its manufacturer: Amazon. This company’s fame is enough to turn almost all products into huge hits.
Secondly, Amazon is one of the world’s main bookstores ever. Considering that a vast portion of Amazon’s clientele is interested in reading, offering an e-book reader like Kindle just makes sense. Kindle certainly appeals to that part of the public who looks for electronic alternatives to traditional print books.
Reading e-books on a computer screen isn’t normally the most pleasing of tasks. Computers aren’t portable and their screens aren’t suitable to long reading periods. Kindle has been designed to solve these issues. It is small and portable, and its screen actually is an electronic paper display, which makes for a more comfortable experience for readers.
Notebooks are sometimes mentioned as possible alternatives to Kindle, due to their portability. The problem is that notebooks aren’t nearly as compact as Kindle; thus the latter is much more practical as an e-book reading device.
Today’s consumers are generally more concerned about environmental topics, recognizing the positive impact of green products in their lives. As e-books don’t take any tree-cutting to be produced, they fall into the green product category, unlike traditional, paper-made books. This represents yet another advantage for Kindle users: they know many natural resources are spared when they use an e-book reading device.
The more books a consumer purchases, the more room he/she will need to store them all. Thanks to Kindle, this is no longer a problem. Readers can simply download the desired pieces from Amazon servers and store them on Kindle’s memory. No physical space is required, as the books are all digital in this case.
Amazon has developed a proprietary format for Kindle, AZW. This doesn’t mean Kindle users can only read AZW documents though. In fact, the device also allows them to load books available in plain text. Another option for consumers is to use Amazon’s e-mail-based conversion service to turn documents into AZW files. MP3 files and audio books can be imported into Kindle as well.
It’s easy to understand why Kindle is so successful when its many advantages and features are analyzed. With the release of new and improved versions, Amazon will ensure that Kindle remains a highly sought-after e-book reading device.
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